Graduate Diploma in Market Research

You complete 6 courses (3 core and 3 restricted electives) within 1 year. Coursework includes topics in theory, methods, contemporary issues, and research applications in tourism, food, and hospitality management.

Applicants must meet the following requirements to be considered for admission:

• A four-year honours Bachelor's degree (or its equivalent) with at least a B average (70% or higher) or 2nd class standing from a recognized post-secondary institution;
  • International applicants should use this guide to compare their academic credentials and determine the grade equivalency needed.
• 2 references, with an option for a third reference. Our preference is for academic references, but professional ones may be substituted if appropriate;
• The GMAT or GRE is waived.
• Proof of English proficiency for applicants whose first language is not English. Please note that test scores must be valid for the start of the program.
  • Applicants who completed a post-secondary degree from Canada, the United States, the United Kingdom, Australia, or New Zealand may request that this requirement be waived. This request will be reviewed by the graduate selection committee, who may ask for an interview and/or supplementary documentation in their consideration. 

Application deadlines for Fall 2026 admission:

• January 15 -- submission of the online application form
• February 1 -- submission of all required supporting documents

Graduate Program Assistant
trmhmsc@uoguelph.ca